We play a key role in planning and establishing age-friendly communities by encouraging active ageing and optimising opportunities for good health, social and economic participation and personal security.

We recognise the diversity of our older population and promote inclusion of older people, respecting their decisions and life choices.

In 2017, we signed the Victorian Government and MAV Age Friendly Victorian Declaration. We are committed to supporting and creating age friendly communities and addressing barriers that limit the inclusion of older people. 

Am I ageist?

The World Health Organization defines ageism as stereotyping and discriminating against individuals or groups, on the basis of their age. Ageism can take many forms, including prejudicial attitudes, discriminatory practices, or institutional policies and practices that perpetuate stereotypical beliefs.

While ageism can affect people of all ages, when it’s aimed at older people, it often comes from negative attitudes and beliefs about what it means to be older.

Ageism exists when someone is considered ‘too old’ for something like a job or promotion. Essentially, it is a lack of respect for older people. It can affect people’s self-confidence, quality of life, job prospects and health. In extreme cases, ageism can contribute to elder abuse.

At some point or another, most of us have formed subconscious and negative judgements about people based on their age. Unfortunately, this has also become socially acceptable. Find out if you’re subconsciously ageist by completing this short and fun quiz, Am I Ageist?.

For an eye-opening view of ageism and its effects, check out these videos.  

A joint campaign

We have an ageing community and are committed to tackling the issue of ageism.

Along with six other local councils (Boroondara, Knox, Maroondah, Monash, Whitehorse and Yarra Ranges), we have developed a joint campaign to raise awareness about ageism, challenge the stereotypes of what it is to be older, and encourage people to speak up and take action.

The campaign is coordinated by the Inner East Primary Care Partnership with support from the Victorian Government.

The campaign ties into and supports the national EveryAGE Counts campaign.

It is also supported by the Eastern Community Legal Centre and the work the centre does to prevent elder abuse through the OPERA project.

Take action

There are many ways you can get involved and learn more:

  • Watch the ageism videos
  • Take the ‘Am I Ageist?’ quiz
  • Sign the pledge to stand for a world without ageism
  • Take a photo with your signed pledge and post it on social media using the hashtags #EndAgeism and #TacklingAgeismTogether and tag Manningham Council
  • Speak up and start a conversation when you hear someone being ageist

Together we are striving for a region without ageism. We want to celebrate older people as a diverse group, with diverse interests who contribute an enormous amount to our communities, families, organisations and economy.

Manningham Positive Ageing Alliance Group

In 2019, Council established the Manningham Positive Ageing Alliance Group and together we developed a plan. It was identified that an age-friendly Manningham is one where older people are:

  • respected and valued
  • able to live a meaningful life
  • able to connect and participate
  • able to live and feel safe in community

Read about our plan Icon for application/pdf Inclusive Manningham – An Age Friendly City Action Plan 2020-2022 (3.7 MB).

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